By Arslan Saleem August 30, 2024 02:36
Photo by Brett Davis-USA TODAY Sports
Name, Image, and Likeness (NIL) rights have forever changed the college sports landscape. The move to allow college athletes to profit from endorsem*nts and deals is a game-changer for student-athletes in 2020. One of the biggest beneficiaries of this shift has been Ole Miss quarterback Jaxson Dart, and like most any name player across college football right now, the discussion surrounding his potential NIL value is a rabid one centered around both on-field performance and marketing.
NIL Valuation
Dart has emerged as one of the top names in On3 NIL 100 index, which lists the highest-profile high school and promising college athletes with an approximate value based on how much they can command from their name, image, or likeness. There is a cross-section of several components involved in its valuation:
Stats: Dart has displayed his gift on the field through 7691 passing yards and 52 touchdowns in two seasons. Under his leadership, Ole Miss finished 11-2 on a season last year in which he established himself as one of the best quarterbacks nationwide.
Social Media Audience: Besides being channeled through the source with a reach of over 143K followers, Dart has an extensive social media presence that many brands are interested in reaching.
Marketability: While his personality and public perception might get him noticed, those aspects make Dart even more attractive to advertisers. That return is reflected in things like his recent $100,000 endorsem*nt deal with Dick's Sporting Goods.
Earning Potential in the SEC
SEC generates more revenue for its athletes because of how widely respected its football teams are nationally. This, combined with a huge TV/media footprint, puts Jaxson Dart in slam-dunk recruiting land.
Comparable Earnings: Dart's earnings under NIL align with SEC quarterbacks. His deal with Dick's Sporting Goods alone is worth more than the EA Sports endorsem*nt for Texas Longhorns quarterback Arch Manning estimated at between $50,000 and $60,000.
What makes this move attractive: Hiring at Ole Miss provides unique opportunities for Dart. His status as a leader and potential Heisman candidate allows for additional endorsem*nts and opportunities off-campus, branding that companies are looking to capitalize on with his exposure.
How NIL is Affecting College Football
Player NIL: For the first time, college athletes can earn financial assistance from a position on their name, alleviating some of the burdens of playing football while hopefully extending their careers.
Recruitment Dynamics: NIL's earning potential is now a recruiting construct, as programs that can better leverage their athletes' names, images, and likenesses stand to increase the talent pool they can bring in.
New Economics: While college sports have long been ruled by scholarship and athletic department revenue, NIL deals represent a new stream of income that reaches athletes themselves.
Dart is a living, breathing example of that in this new economic era where athletic ability doesn't have to come without profit, and it shouldn't. The parallels between his present-day NIL ranking and the earning capabilities afforded official currencies within their respective SEC markets illustrate how large and lucrative these collegiate-level opportunities for student-athletes today are. As NIL rights begin to reshape college sports, Dart and athletes like him set an example for those who can take advantage. This still looks like a bright future for NIL in college sports as there are more and bigger opportunities for athletes to capitalize on all the hard work they put in and what public presence can bring.
SHOP Mystery Signed Memorabilia
-
Mystery Signed Football 8x10 Photo
- Regular price
- $29.99
- Regular price
-
- Sale price
- $29.99
- Unit price
- / per
-
Mystery Signed Baseball Jersey
- Regular price
- $69.99
- Regular price
-
- Sale price
- $69.99
- Unit price
- / per
-
Mystery Signed Football Jersey
- Regular price
- $69.99
- Regular price
-
- Sale price
- $69.99
- Unit price
- / per
-
Mystery Signed Baseball 8x10 Photo
- Regular price
- $29.99
- Regular price
-
- Sale price
- $29.99
- Unit price
- / per
LATEST
- NEWS
- |
- ARTICLES
- |
- VIDEOS
College Football
Roll Tide Revelations: 10 Surprising Facts Abou...
By Oliver Wiener
Thu, Aug 29, 2024
College Football
Nico Iamaleava: Quarterback Prodigy's Record-Br...
By Jason Bolton
Thu, Aug 29, 2024
College Football
Julian Lewis: The 15-Year-Old Quarterback's Unp...
By Jocelyn Alano
Thu, Aug 29, 2024
College Football
Jordan Seaton: Top Football Recruit's NIL Valua...
By Jason Bolton
Thu, Aug 29, 2024
College Football
Bryce Underwood: High School QB Phenom's Skyroc...
By Arslan Saleem
Thu, Aug 29, 2024
College Football
NIL in College Sports 2024: Impact, Changes, an...
By Edcel Panganiban
Thu, Aug 22, 2024
College Football
What is Dabo Swinney's Net Worth?
By Oliver Wiener
Thu, Aug 15, 2024
College Football
Dan Lanning's Salary as Oregon's Head Coach: Ke...
College Football
Kyle Whittingham's Salary at Utah: Understandin...
By Fan Arch
Thu, Aug 15, 2024
College Football
Lane Kiffin's Salary at Ole Miss: A Closer Look...
By Fan Arch
Thu, Aug 15, 2024
College Football
James Franklin's Salary at Penn State: An Overv...
By Oliver Wiener
Thu, Aug 15, 2024
College Football
Warren Sapp's New Salary Coaching Colorado: Exp...
By Jason Bolton
Thu, Aug 15, 2024
College Football
Deion Sanders' Coaching Salary at Colorado: Ins...
By Arslan Saleem
Thu, Aug 15, 2024
College Football
Ryan Day's Salary at Ohio State: Understanding ...
By Jocelyn Alano
Thu, Aug 15, 2024
College Football
Mike Norvell's Salary at Florida State: A Look ...
By Fan Arch
Thu, Aug 15, 2024
College Football
Unveiling Lincoln Riley's Impressive Salary as ...
By Oliver Wiener
Thu, Aug 15, 2024
College Football
Gene Chizik: Is the Former Coach Still Active i...
By Jason Bolton
Thu, Aug 15, 2024
College Football
Gus Malzahn: What Happened to the Former Auburn...
By Arslan Saleem
Thu, Aug 15, 2024
College Football
Jim McElwain's Current Coaching Position: Where...
By Edcel Panganiban
Thu, Aug 15, 2024
College Football
Will Muschamp: A Look at His Coaching Journey a...
By Jocelyn Alano
Thu, Aug 15, 2024
College Football
Kirby Smart's Salary: What Does the Georgia Coa...
By Fan Arch
Thu, Aug 15, 2024
College Football
Nick Saban and Dabo Swinney: Exploring Their Fr...
By Oliver Wiener
Thu, Aug 15, 2024
College Football
Jeremiah Trotter Jr.: What Led to His Recent De...
By Arslan Saleem
Thu, Aug 15, 2024
College Football
Will Shipley's Speed: How Fast Is Clemson's Sta...
By Edcel Panganiban
Thu, Aug 15, 2024
College Football
DJ Uiagalelei's Eligibility: How Many Years Are...
By Jocelyn Alano
Thu, Aug 15, 2024
College Football
Cade Klubnik: Clemson's Starting Quarterback fo...
By Fan Arch
Thu, Aug 15, 2024
College Football
Why Jason White Went Undrafted: Uncovering the ...
By Edcel Panganiban
Tue, Aug 13, 2024
College Football
Unraveling the College Football Playoff Ranking...
By Arslan Saleem
Tue, Aug 13, 2024
College Football
Where Did Coach Jason Brown go to High School?
By Fan Arch
Fri, Aug 09, 2024
College Football
How Would College Football Change if the Playof...
By Jason Bolton
Thu, Aug 08, 2024
College Football
John Taylor: The Delaware State Legacy and Its ...
By Edcel Panganiban
Fri, Aug 02, 2024
College Football
Johnny Sample: Maryland State’s Contribution to...
By Jocelyn Alano
Fri, Aug 02, 2024
College Football
Aeneas Williams: Southern University’s Influenc...
By Fan Arch
Fri, Aug 02, 2024
College Football
Buck Buchanan: Grambling State's Legacy in Shap...
By Jason Bolton
Fri, Aug 02, 2024
College Football
Michael Strahan: How Texas Southern University ...
By Jason Bolton
Fri, Aug 02, 2024
College Football
Bob Hayes: Florida A&M's Sprint to Fame and Its...
By Oliver Wiener
Fri, Aug 02, 2024
College Football
Luther Burden III: Missouri's Star Receiver Dom...
By Jocelyn Alano
Thu, Aug 01, 2024
College Football
Colston Loveland: Michigan's Tight End Proving ...
By Arslan Saleem
Thu, Aug 01, 2024
College Football
Will Campbell: LSU's Offensive Lineman Making a...
By Oliver Wiener
Thu, Aug 01, 2024
College Football
Tahj Brooks: Texas Tech's Running Back Emerges ...
By Fan Arch
Thu, Aug 01, 2024
College Football
Omarion Hampton: UNC's Dynamic Running Back Mak...
By Oliver Wiener
Thu, Aug 01, 2024
College Football
Dillon Gabriel: Oklahoma's Quarterback Leading ...
By Oliver Wiener
Thu, Aug 01, 2024
College Football
Carson Beck: Florida's Rising Star Quarterback ...
By Jason Bolton
Thu, Aug 01, 2024
College Football
Biggest Nick Saban and Kalen DeBoer differences...
By Jay Postrado
Mon, Jul 22, 2024
College Football
Alabama football set to name field after legend...
By Jay Postrado
Fri, Jul 19, 2024
College Football
Did Todd McShay Play College Football?
By Edcel Panganiban
Wed, Jun 26, 2024
College Football
Joe Burrow at LSU: The Greatest Season in Colle...
By Jocelyn Alano
Tue, Jul 16, 2024
College Football
Exploring the Story of Deion Sanders' Ex-Wife, ...
By Edcel Panganiban
Tue, Jul 09, 2024
More Stories
FAN ARCH PODCAST NETWORK
